As CEO of Vertical Field, Elitzur works to bring all the benefits of nature into the indoor and outdoor urban environment- including air and noise filtration, Co2 absorption, pesticide-free food production, and much more, through the installation of active living walls in both indoor and outdoor environments. He previously headed up STK Bio-ag Technologies (STK), a leading global crop protection company as its CEO and served as a member of the board. At STK, Elitzur led the company to successful geographical expansion and fundraising of $90 million in return for a majority stake. Prior to this, he served private and public companies in senior executive roles. He is a licensed CPA and earned his L.L.M. from Bar-Ilan University.